| Features |
Advantages |
| Import and Export contact lists in excel format |
You can import, maintain and export contact lists easily.
k-matrix supports contact lists with multiple columns of data. |
| Segmentation |
Segment the mailing list by their behaviors, e.g. opened email campaign OR click-thrus emails, so as to understand your recipients’ interests. |
| Manage Bounces |
Invalid email addresses are filtered out automatically provided with reasons. It helps to increase deliverability. |
Contacts
De-duplication |
Insight eDM marks and filters out duplicated contacts to prevent spamming and repetitive email delivery. |
| Bilingual un-subscription footer |
To comply with the UEM Ordinance, k-matrix automatically generates un-subscription links for recipients, and instantly opt-out unsubscribers to prevent spamming and blockage |
| Forward-to-Friends Function |
Recipients can forward emails to peers at ease so as to extend your emails’ reach and multiple the campaign effects |
| Features |
Advantages |
| HTML Editor |
Simple to use, especially suitable for non-technical users |
| Mail Merge Function |
Personalize your messages by addressing your recipients |
| Email Scheduler |
Flexible to schedule delivery which most fit your targeted group |
| Multiple Language Encoding |
Support content with International languages and ensure both the text and HTML content to be displayed properly |
| Features |
Advantages |
| Online reports |
Glancing at the email campaigns performance 24/7 at ease |
| Usage Report |
Balance marketing budgets by tracking the usage monthly |
| Real-time Tracking |
Insight eDM provides statistics which indicates the delivery rate, open rate, click-through rate, bounces rate and unsubscription rate.
It also provides the list of people in correspondence to the above categories. |
| Unsubscription Tracking |
Automatically opt-out unsubscribers to prevent complaints and provide users with the unsubscribers’ list |
| Campaign Comparison Reports |
To compare and evaluate different campaigns’ performance |
| Intuitive Graphical Reports |
Compare campaigns performance effectively with bar charts, pie charts and broken-line graphs |
| Features |
Advantages |
| Intelligence Mail Transfer Agent (iMTA) |
iMTA is designed to calculate the most optimal mailing frequency for each server and mail is channeled according to the recipients’ email address. This is our countermeasure to the spam blocking mechanism found on most major mail servers. |
| Spam Analyzer |
Intelligence software updated with the latest guidelines set by most major mail servers. You can analyze your email content before actual delivery. It helps to reduce rate of being filtered as spam. You can revise your email content with the advices given so as to hit the recipients’ inboxes. |
| Spam Complaint Facility |
Recipients who suspects that they have been spammed can easily report details to Insight eDM through emails and we have the right to suspend customers who we suspect have sent out unsolicited emails. |
| Unsubscription Links |
Each email sent out through Insight eDM contains an unsubscription link at the bottom of the email. And recipients can opt-out in second and we will not send any further emails to the unsubscribers. |
| Features |
Advantages |
| Advanced Encryption Standard (AES) -(with International Recognized Encryption Standard) |
Guarantee Confidentiality by automatically encrypting information while transferring across Internet by Secure Sockets Layer (SSL) cryptographic protocol. |
| Two-factor Authentication |
Two-factor Authentication requiring users to identify themselves with two unique factors - username and PIN with a randomly-generated code (a new code is generated every 60 seconds). It allows ONLY authorized users to access Insight eDM web application. Integrating Two-factor Authentication Service to k-matrix web applications can protect your information in high security, as the hacker is extremely difficult to guess the code which generated by the authenticator in an unpredictable and dynamic way every 60 seconds. |
